The role of lead markets in the industrial transformation.
Creating demand through its internal market and driving investment into innovative technologies and business models in this area will be important for the EU’s new global competitive sustainability. These issues will therefore be critical as the EU considers its new industry policy, climate ambition and Green Deal initiatives such as the Sustainable Products Initiative. This project examines solutions for developing market demand for climate-neutral basic materials, materially efficient product design and increased use of recycled materials in industrial products as an essential pillar of the Green Deal and the transition to climate-neutral industry.
